The Oriental Pearl Radio and Television Tower, referred to as the Oriental Pearl, is located at No. 1 Century Avenue, Lujiazui, Pudong New Area, Shanghai. It is located on the bank of the Huangpu River, with its back to the modern buildings of Lujiazui and the Bund International Architecture Expo across the river. The construction of the tower started in July 1991 and was completed and put into use on October 1, 1994. It is one of the landmark buildings in Shanghai that integrates urban sightseeing, fashionable dining, shopping and entertainment, historical exhibitions, Huangpu River tours, exhibitions and performances, radio and television transmission, etc.