China 2026 Inbound Tourism Policy Analysis & Industry Impact Report

China 2026 Inbound Tourism Policy Analysis

Comprehensive Report on Post-COVID Regulations & Industry Impact

April 2026 Analysis Report

Executive Summary

In 2026, China’s tourism industry has fully returned to pre-pandemic normalcy from strict epidemic restrictions. The government has lifted all COVID-19-related entry requirements, including mandatory testing, quarantine, and health declarations. This policy shift, combined with the visa-free entry program covering 50 countries, has triggered a remarkable recovery in the tourism sector.

185M
Cross-border Travel Trips Q1 2026
+13.5% YoY
21.33M
Foreign Visitor Arrivals
+22.3% YoY
64.28%
National Hotel Occupancy Rate (Spring Festival)
+6.3% vs 2025

Entry Policy Framework

All COVID-19 Entry Requirements Lifted

No PCR testing, quarantine or health declaration required

50-Country Visa-Free Program

Expanded in Feb 2026, including Canada & UK

Up to 30 Days Stay

For tourism, business, family visits, transit & cultural exchange

Health Screening Requirements

No COVID-19 Vaccination Mandate

All COVID-19 vaccination requirements canceled

Health Declaration Removed

Voluntary declaration required for infectious disease symptoms

Symptom-Based Screening

Based on individual health, not universal mandatory measures

Tourism Market Recovery Data

Hotel Industry Performance

64.28%
National Hotel Occupancy Rate (2026 Spring Festival)
+6.3 percentage points vs 2025
Macau Hotel Occupancy 95%
Jinjiang Hotels Guest Growth 43%+

Air Travel & Transportation

International Flights Restored to 97%

2026 Summer-Autumn Season, covering 86 countries

21,000 Weekly International Flights

Operated by 191 airlines

Integrated Transportation Network

High-speed rail connections & airport ground transport improved

Visa-Free Country Classification

Country/Region Visa-Free Period Notes
Brunei
Permanent Valid No expiration date
46 Countries
Until Dec 31, 2026 Including Europe, Asia & Americas
Canada, UK
Until Dec 31, 2026 Added Feb 17, 2026
Russia
Until Sep 14, 2026 Limited-time visa-free

Economic Contribution & Employment

5%+
Direct Tourism Contribution to GDP
Projected 2026 data
85%+
Tourism Direct Employment Recovery Rate
vs Pre-pandemic level
100B
Hangzhou 2026 Tourism Revenue Target (CNY)
+15% YoY

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